WORK EXPERIENCE

SENIOR UX DESIGNER

EAGLEVIEW TECHNOLOGIES

2022–PRESENT  ROCHESTER, NEW YORK

UX Leadership: Worked directly under the Chief Product Officer to develop and communicate a clear UX strategy that resulted in increasing the System Usability Scale (SUS) by an average of 4 points. Regularly presented UX findings and strategy to senior management team, resulting in informed decision-making and improved product design.

Product Architecture: Developed and presented product roadmaps to integrate Enterprise SaaS and DaaS products spread across several unrelated business verticals such as Government, Construction, and Solar, resulting in a $10M increase in upselling existing customer sales.

Product Team Collaboration: Worked closely with product managers and other stakeholders to develop product design roadmaps for two new implemented features as well as future iterations that will bring multiple products into UX alignment across company verticals such as Government, Construction, and Solar.

Research & Testing Mentorship: Managed internal and external User Research teams in conducting four comprehensive heuristic evaluations, as well as interviews, surveys, and user tests to understand user needs, pain points, and behaviors, leading to 65 insights for product improvement as JIRA tickets.

UX SPECIALIST

REDCOM LABORATORIES, INC.

2015–2022  VICTOR, NEW YORK

UX Leadership & Evangelist: Developed and communicated a clear UX strategy that aligns with the company’s goals and product roadmaps across multiple products, resulting in improved user experience and increased user engagement as measured by a 22 point increase in software SUS scale.

Design Facilitator: Organized and conducted quarterly UX design thinking sessions for complex networking and telecommunication applications. As a result, 15 new features were implemented per user insights.

Daily UX Tasks: Carried out user research, interviews, and surveys to identify user needs and pain points, informing product design and ensuring user satisfaction.

Conducted heuristic evaluations and user tests on prototypes and software, identifying usability issues and opportunities for improvement.

Developed workflow wireframes, prototypes, and hand off documentation for design and development collaboration.

Developed and maintained a comprehensive REDCOM Digital Design System for various platforms, ensuring consistency and efficiency in design implementation.

ADJUNCT FACULTY, SCHOOL OF DESIGN

ROCHESTER INSTITUTE OF TECHNOLOGY

2018–PRESENT  ROCHESTER, NEW YORK

Taught undergraduate classes covering various design topics including UX, UI and interaction design, information architecture, design thinking, prototyping, design research, information design and presentation, motion design, storyboarding and storytelling, design guideline development, basic HTML and CSS and typography.

ADJUNCT FACULTY, DEPARTMENT OF DIGITAL MEDIA STUDIES

UNIVERSITY OF ROCHESTER

2022–PRESENT  ROCHESTER, NEW YORK

Taught undergraduate classes covering writing for the design profession and portfolio development.

STARTUP FOUNDER

STAND SURE INFORMATION SERVICES

2005–2015  ROCHESTER, NEW YORK

Successfully developed and managed the startup E-Learning and credit counseling sites StandSureToday.com and StandSureCC.org for personal bankruptcy debtors.

Oversaw all aspects of the extensive corporate approval process by the US Department of Justice Executive Office for United States Trustees (EOUST) including EOUST approval of the websites, business plan, employee and operations best practices manuals, funding, marketing, and daily operations.

Project management duties included: curriculum development, website planning, site usability, backend client account management systems / processes, certificate generation and delivery systems, art direction, contract negotiation, daily accounting, and client marketing lifecycles.

Additional duties included development and management of patent and trademark applications, intellectual property contracts and licenses, annual reapplication process, timelines, and documentation. Coordinated all aspects of corporate filings / documentation and business approvals in various states, including taxes, financial statements, and certificates of compliance.

Post-development duties included management of day-to-day operations, client management, certificate generation / distribution, customer service, daily payment processing and account reconciliation, search engine submission, search engine optimization, search engine marketing, and online advertising campaigns.

Ensured angel investor payback within six months after receiving EOUST approval. Maintained complete corporate financial solvency during period of co-ownership.

EDUCATION

ROCHESTER INSTITUTE OF TECHNOLOGY

Master of Fine Arts, Visual Communication Design

Graduate level course work in Interaction Design, Motion Graphics and Graphic Design including User Experience Design, Interaction Design, Programming, Motion Design, 3D Design, Typography, Information Design, Experiential Design, Projection Mapping, Type Design and Font Development, Design History and Thesis.

Interaction design thesis project worked with a collaborative group of European Ice Age natural history museums to develop an immersive and interactive exhibit prototype on Upper Paleolithic Cave Art. The design problem centered around studying and analyzing emergent readers (aged 4-7) who lack the intellectual maturity to understand abstract concepts such as time and historical epochs. To do this, interviews, surveys and exercises were conducted with children from grades K-5 to assess their knowledge of the topic and experiences with both immersive and interactive exhibits.

Published thesis and atifacts of process include User Personas, User Journey Map, interactive prototype examples, explanatory motion graphics, branding and style guides, typographics studies, wayfinding and signage, and exhibit layout.

Thesis available for download at https://scholarworks.rit.edu/theses/9653/

Thesis film available at https://vimeo.com/247412403

UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN

Bachelor of Arts, Urban and Regional Planning

Relevant undergraduate and graduate level Planning course work emphasized critical thinking and writing skills, qualitiative and quantitative ethnographic data collection via surveys and interviews, data analysis, information presentation, graphic communication and presentation skills for planners.

HONORS AND AWARDS

GRADUATE THESIS AWARD

Best in Show for School of Design Graduate Showcase

EVANS SCHOLARS FOUNDATION

The Chick Evans Caddie Scholarship is a full tuition and housing college scholarship for golf caddies that is renewable for up to four years. Each year, more than 800 deserving caddies across the country attend college on a four-year scholarship from the Evans Scholars Foundation. Selected applicants must have a strong caddie record, excellent grades, outstanding character and demonstrated financial need.

UX SKILLS

Design Leadership
Product Design
Product Roadmaps
Design Thinking
Information Design
User Experience
User Research
User Interviews
User Survey Creation
Usability Testing
User Testing
User Workflows
Wireframes
Prototyping
User Journeys
User Personas
Design Systems
Web App Design
Andoid App Design
iOS App Design
Agile Methodologies

ART EXHIBITIONS

ROCHESTER CONTEMPORATY ART CENTER 6X6

THE YARDS COLLECTIVE (2021)

VAN DER PLAS GALLERY (2022)

ROCHESTER CONTEMPORARY ART CENTER MEMBER'S EXHIBITION (2022)

SUPERFINE ART FAIR (2022)

RIT COLLEGE OF ART AND DESIGN FACULTY SHOW (2023)